Mission Consumer Capital acquires Nuevo Garcia Foods, LLC

December 20, 2019

Fort Worth, Texas - Mission Consumer Capital ("Mission") is pleased to announce it has acquired Nuevo Garcia Foods, LLC ("Nuevo Garcia"). 


Nuevo Garcia, based in San Antonio, Texas, has been manufacturing a variety of value-added proteins such as Barbacoa and Chorizo, as well as staples such as Tamales, for over 60 years. The products are primarily marketed under the iconic Andy Garcia brand name.


Mission acquired Nuevo Garcia alongside Independent Bankers Capital (“IBCF”). Longtime food industry veterans Jack Kelly and Mitch LeBrasseur have been named CEO and COO, respectively. Kelly has previously served as CEO of American Italian Pasta Company, San Antonio Farms, and other food companies; prior to that, he served in senior leadership roles with Haggen-Dazs, Kraft Foods, and Oscar Meyer Foods. LeBrasseur previously served as COO of Ezzo Sausage Company.


Robert McGee, Managing Partner at Mission, said, “We are thrilled to have the opportunity to partner with Jack and Mitch to grow Nuevo Garcia into a nationwide, authentic Hispanic brand. We have great confidence the entire team will grow Nuevo Garcia to become a market leader in this space within grocery stores and restaurants across the country.”


"The ability to team with an experienced equity sponsor such as Mission and their partners, including IBCF, and bring these terrific products to more consumers in a fast-growing category is exciting,” said Kelly.

About Mission Consumer Capital: 

Headquartered in Fort Worth, Texas, Mission Consumer Capital is a private equity firm focused exclusively on investing in leading consumer packaged goods companies. We add value to our investments by helping our partners grow - not through complex financial engineering or by loading our investments with excessive debt. The firm targets companies with Annual EBITDA of $2 Million - $15 Million. (www.missionconsumercapital.com)