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Mission Consumer Capital Acquires Rice's Honey

Fort Worth, Texas - Mission Consumer Capital ("Mission") is pleased to announce it has made an investment in Rice's Honey, LLC (dba Local Hive).

Local Hive has been a leading packer of USA only raw and unfiltered honey from its facility in Greeley, Colorado since 1924, selling its products under the Local Hive Honey brand. (

Mission financed the Local Hive acquisition with Plexus Capital and Centerfield Capital providing the subordinated debt and an equity co-investment, and Enterprise Bank & Trust providing the senior financing."The ability to team with an experienced equity sponsor such as Mission and their partners, including Plexus, Centerfield, and Enterprise, brings new life into our company and positions us on a strong platform on which we can drive growth,” said newly appointed CEO Tony Landretti.“Our management team has reinvested in the business along with Mission, and we are excited to be a part of such a vibrant group of investors.”

About Mission Consumer Capital:                                                                   
Headquartered in Fort Worth, Texas, Mission Consumer Capital is a private equity firm focused exclusively on investing in leading consumer packaged goods companies. Mission's current and prior investments include Nuevo Garcia Foods, Local Hive Honey, and Jardine Foods among others. The firm targets companies with annual EBITDA of $2 Million - $15 Million where Mission's strong operating expertise in strategy development, brand marketing, and distribution expansion can help create value. For more information, please visit"

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